african american family with three young children looking at two story home with blue siding with young african american realtor

How to Find a Great Real Estate Agent

How to Find a Great Real Estate Agent
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Buying a home is one of the biggest financial decisions you'll ever make, and having the right real estate agent in your corner can make the whole process a lot smoother. A great agent brings local knowledge, negotiation experience, and the kind of calm-under-pressure energy you really want when things get competitive.

Recent changes from the National Association of Realtors (NAR) have shifted how agent commissions work and introduced the buyer representation agreement as a required step. Some buyers have taken that as a reason to go it alone. But the right agent is still one of the best allies you can have on this journey, and finding one worth trusting is easier than you might think.

Get pre-qualified before you start your search

Knowing your budget before you hire an agent makes everything easier. You'll have a real number to work with, your agent can focus their search on homes that actually fit your budget, and you will be ready to move the moment you find the right one. Agents love a pre-qualified buyer, and sellers notice too.

Get referrals and search online

If you know anyone who has bought a home recently, reach out and ask about their experience. Find out who they used, what worked, and whether they'd use the same agent again.

If your inner circle doesn't have recent local experience, search engines and social media are a solid starting point. Look carefully at an agent's Google Business Profile and pay attention to the reviews, specifically how recent they are and how the agent responds to feedback.

Don't feel swayed by big brand names. Many brokerages license a recognizable name while operating independently. A familiar logo tells you nothing about how that agent will treat you.

Education and experience

As you build your short list, it's worth looking at credentials. A few worth knowing:

  • REALTOR®: Membership in the National Association of Realtors requires additional training and a commitment to a professional code of ethics.
  • Accredited Buyer's Representative (ABR®): A designation specifically for agents who focus on representing buyers throughout the homebuying process.

Other designations exist for specialized transactions: military relocation, diverse communities, smart homes, and more. Extra certifications signal that an agent takes their professional development seriously.

Experience matters too, especially local experience. Make sure your agent has a track record in the neighborhoods you're considering. Someone who knows the area can help you move faster and make smarter offers.

Do a vibe check

Once you've narrowed it down to two or three candidates, set up some introductory meetings. Think of it like an interview, because it is one.

Come prepared with questions about what you're looking for, and pay attention to how specific and complete their answers are. Ask for examples of recent transactions and find out which negotiation tactics they rely on most. You want someone who knows their stuff inside and out and communicates in a way that works for you.

You're under no obligation until you sign. Meeting with a few agents before committing is not only allowed, it's smart.

The buyer representation agreement

Before your agent can start showing you homes, you'll need to sign a Buyer Representation Agreement. This is a requirement from the NAR Settlement and formalizes that the agent is representing your best interests. It also outlines their commission for services rendered.

This is where some buyers pause, because it wasn't always clear that the buyer might be responsible for part of the agent's commission. In many transactions, the seller still covers both sides, but it's important to understand the expectation going in, as it could affect your purchasing power.

The good news: agent commissions are fully negotiable. You're still in control of this process. A good agent is worth having on your team.

Your loan officer is your best resource from day one

Before you have an agent, before you have a home, and all the way to closing, your Castle & Cooke Mortgage loan officer is the person who helps you understand what you can afford, what your options are, and how to move with confidence.

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